Honda of Southern California
Material for Ad Campaign Pitch
Interface Design, Print Design
Siltanen and Partners, an innovative Ad Agency in Marina del Ray needed an interactive component for their pitch to the Southern California Honda advertising account. I was brought in to create an interface for a promotional mini-site, and several print ad concepts.
The overall campaign centered around the rising price of gas and the fuel efficiency of Honda vehicles. The target demographic was the working adult with a family.
For the mini-site, useability was key. Leads would arrive from a banner ad, and needed to be converted within three steps from the landing page (the fewer clicks the better, naturally). The landing page itself is split between a simple car promo selector which uses the cars themselves as visual cues (someone interested in buying a car usually envisions the style of car they want while they’re in the market) on the left. On the right there is a single step contact form for undecided shoppers.
Once a promotion is selected, the user gets full details of the offer and another simple form which will provid a qualified lead (in this case, a user interested in a specific Honda model) to one of the three dealership locations closest to that user.
Samples from this Project
Landing Page This initial point of contact has a form to quickly convert interested users
Promotional Offer Details Another simple form creates a low barrier of entry, so interested users become qualified leads easily
The Gas Monsters One of the print ad concepts involved several gas pump monstersto represent the threat of rising gas prices to the average driver